{"title":"PURAAI","description":"\u003c!--StartFragment--\u003e\u003cp data-start=\"167\" data-end=\"435\"\u003e\u003cstrong data-start=\"167\" data-end=\"435\"\u003ePuraai is an Italian sneaker brand founded in 2020, inspired by Japanese aesthetics and philosophy after a journey to Japan by its designers. The first influence is reflected in its logo, which is based on a Japanese character used to identify recyclable products.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"437\" data-end=\"664\"\u003e\u003cstrong data-start=\"437\" data-end=\"664\"\u003ePuraai sneakers follow the same philosophy as their logo: they are crafted from recycled and organic materials, including high-quality recycled rubber soles. Certified as PETA Approved, they are 100% vegan and eco-friendly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"666\" data-end=\"911\"\u003e\u003cstrong data-start=\"666\" data-end=\"909\"\u003eIn terms of design, Puraai blends a 70s vintage aesthetic with a modern twist, creating versatile, comfortable, and stylish sneakers. Each pair embodies the brand’s philosophy—an invitation to feel and experience emotions through footwear.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!--EndFragment--\u003e","products":[{"product_id":"zapatilla-puraai-xs-conch-shell","title":"PURAAI - SNEAKER - XS CONCH SHELL","description":"\u003ch2\u003ePURAAI XS Conch Shell Women’s Sneakers — Sustainable Vegan Pink Designer Sneakers\u003c\/h2\u003e\n\u003cp\u003eConch Shell pink — that pearlescent pink found in the most perfect ocean shells — elevated through contemporary sustainable vegan footwear design: the \u003cstrong\u003ePURAAI XS Conch Shell Women’s Sneakers\u003c\/strong\u003e are vegan designer sneakers created for the woman who understands that the beauty of colour and responsibility in materials are two expressions of the same principle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTotal Look — Stylist’s Verdict:\u003c\/strong\u003e The PURAAI XS Conch Shell defines the most sophisticated spring-inspired total look through chromatic subtlety. Styled with high-rise white or ecru denim and a linen shirt, the pearlescent pink palette of the PURAAI sustainable sneaker becomes the only colour accent the outfit needs to achieve complete visual impact. In a more urban direction: paired with a beige or sand tailored suit, the balanced silhouette of the XS Conch Shell softens formal dressing through one of the season’s most refined chromatic statements.\u003c\/p\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-quality vegan materials — Conch Shell pink with pearlescent finish:\u003c\/strong\u003e PURAAI XS Conch Shell sneakers crafted in high-quality vegan materials in pearlescent pink, combining soft textures with velvety finishes. PURAAI’s commitment to circular fashion and sustainable design expressed through the brightest palette within the women’s collection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetro-contemporary low-profile silhouette — Dynamic design:\u003c\/strong\u003e Low-profile silhouette with retro-contemporary energy and a dynamic design language that conveys personality from the first glance. The architecture of the PURAAI XS vegan sneaker designed to adapt naturally across every expression of the contemporary women’s wardrobe.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRubber sole with ergonomic design — All-day comfort:\u003c\/strong\u003e Rubber sole with textured finish for a stable and comfortable stride throughout the day. The ergonomic construction of the PURAAI sustainable sneaker designed to deliver uncompromising comfort with every wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLace-up fastening with chromatic contrast — Sustainable design details:\u003c\/strong\u003e Technical laces with precise adjustment and contrasting side logo details. PURAAI’s vegan design language expressed through details that reinforce the brand’s commitment to sustainable and circular fashion across the collection.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURAAI","offers":[{"title":"36 \/ Rosa","offer_id":56517826380124,"sku":"W7PU601X02736RO","price":169.0,"currency_code":"EUR","in_stock":false},{"title":"40 \/ Rosa","offer_id":56517826511196,"sku":"W7PU601X02740RO","price":169.0,"currency_code":"EUR","in_stock":false},{"title":"37 \/ Rosa","offer_id":56517826412892,"sku":"W7PU601X02737RO","price":169.0,"currency_code":"EUR","in_stock":true},{"title":"38 \/ Rosa","offer_id":56517826445660,"sku":"W7PU601X02738RO","price":169.0,"currency_code":"EUR","in_stock":false},{"title":"39 \/ Rosa","offer_id":56517826478428,"sku":"W7PU601X02739RO","price":169.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/1462\/7489\/files\/PU601X027-PURAAI-1-RO.jpg?v=1777451420"},{"product_id":"zapatilla-puraai-vintage-cocoa-mujer","title":"PURAAI - SNEAKER - VINTAGE COCOA WOMEN","description":"\u003ch2\u003ePURAAI Vintage Cocoa Women’s Sneakers — Brown Sustainable Vegan Sneakers with Vintage Design\u003c\/h2\u003e\n\u003cp\u003eCocoa — expressed through the warmest and most sophisticated brown palette within contemporary circular fashion — defines the \u003cstrong\u003ePURAAI Vintage Cocoa Women’s Sneakers\u003c\/strong\u003e, a classic vegan sneaker silhouette created for the woman who sees vintage references and responsible materials as part of the same design philosophy — the conviction that what truly lasts is always what matters most.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTotal Look — Stylist’s Verdict:\u003c\/strong\u003e The PURAAI Vintage Cocoa for women shapes the most sophisticated and coherent autumn-inspired wardrobe. Styled with dark blue high-rise denim and a camel or ecru knitted sweater, the cocoa brown palette of the PURAAI sustainable sneaker brings warmth to the outfit with the effortless naturalness of carefully chosen responsible materials. Paired with brown or beige corduroy trousers, the balanced silhouette of the Vintage Cocoa defines a tonal look with understated sophistication.\u003c\/p\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-quality vegan materials — Cocoa brown with velvety finishes:\u003c\/strong\u003e PURAAI Vintage Cocoa women’s sneakers crafted in high-quality vegan materials in a warm cocoa brown tone, combining soft textures with velvety finishes. The warmth of brown expressed through the classic silhouette with the richest chromatic depth within PURAAI’s sustainable vegan footwear collection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic low-profile vintage silhouette — Timeless design:\u003c\/strong\u003e Low-profile classic silhouette with vintage references, defined by versatility and enduring appeal. The architecture of the PURAAI Vintage vegan sneaker builds its identity around timeless design references rather than passing trends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic rubber sole — Comfort and stability:\u003c\/strong\u003e Rubber sole with textured finish for a stable stride and sustained ergonomic comfort. 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Sustainable women’s footwear that understands vintage design as one of the most enduring aesthetic commitments.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURAAI","offers":[{"title":"38 \/ Marron","offer_id":57366033039708,"sku":"W7PU101M38MA","price":199.0,"currency_code":"EUR","in_stock":true},{"title":"39 \/ Marron","offer_id":57366033072476,"sku":"W7PU101M39MA","price":199.0,"currency_code":"EUR","in_stock":true},{"title":"40 \/ Marron","offer_id":57366032974172,"sku":"W7PU101M40MA","price":199.0,"currency_code":"EUR","in_stock":true},{"title":"37 \/ Marron","offer_id":57366033006940,"sku":"W7PU101M37MA","price":199.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/1462\/7489\/files\/PU101M-PURAAI-1-MA.jpg?v=1776421143"},{"product_id":"zapatilla-puraai-vintage-osso-mujer","title":"PURAAI - SNEAKER - VINTAGE OSSO WOMEN","description":"\u003ch2\u003ePURAAI Vintage Osso Women’s Sneakers — Beige Sustainable Vegan Sneakers with a Classic Silhouette\u003c\/h2\u003e\n\u003cp\u003eOsso — bone, that organically rooted beige with perfectly balanced warmth — expressed through PURAAI’s most timeless classic sneaker silhouette for women: the \u003cstrong\u003ePURAAI Vintage Osso Women’s Sneakers\u003c\/strong\u003e are sustainable vegan footwear that transform the most sophisticated neutral in the women’s wardrobe into the most enduring design language within the brand’s collection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTotal Look — Stylist’s Verdict:\u003c\/strong\u003e The PURAAI Vintage Osso for women defines the autumn wardrobe’s most versatile and quietly elegant total look. Styled with virtually any autumn-winter piece, the osso beige tone of the PURAAI sustainable sneaker acts as the neutral that unifies without competing, adding depth without overpowering. Paired with a black or dark brown knitted dress, the Vintage Osso introduces the warmth of responsible materials as the look’s most refined visual statement.\u003c\/p\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-quality vegan materials — Subtle Osso beige:\u003c\/strong\u003e PURAAI Vintage Osso women’s sneakers crafted in high-quality vegan materials in a softly nuanced osso beige tone, featuring smooth textures and velvety finishes. The most timeless and versatile palette within PURAAI’s sustainable vegan sneaker collection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic vintage silhouette — Timeless design reference:\u003c\/strong\u003e Low-profile classic silhouette with vintage character and exceptional adaptability across every expression of the contemporary wardrobe. The architecture of the PURAAI Vintage vegan sneaker designed to endure beyond seasonal trends — responsible design applied directly to the silhouette itself.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRubber sole with ergonomic design — Everyday comfort:\u003c\/strong\u003e Textured rubber sole created for a stable stride and prolonged ergonomic comfort. 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One of the most timeless sustainable women’s sneakers within the collection.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURAAI","offers":[{"title":"37 \/ Beige","offer_id":57366033891676,"sku":"W7PU101V37BE","price":199.0,"currency_code":"EUR","in_stock":false},{"title":"38 \/ Beige","offer_id":57366033924444,"sku":"W7PU101V38BE","price":199.0,"currency_code":"EUR","in_stock":false},{"title":"39 \/ Beige","offer_id":57366033957212,"sku":"W7PU101V39BE","price":199.0,"currency_code":"EUR","in_stock":true},{"title":"40 \/ Beige","offer_id":57366033989980,"sku":"W7PU101V40BE","price":199.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/1462\/7489\/files\/PU101V-PURAAI-1-BE.jpg?v=1776421049"},{"product_id":"zapatilla-puraai-xs-eden","title":"PURAAI - SNEAKER - XS EDEN","description":"\u003ch2\u003ePURAAI XS Eden Women’s Sneakers — Green Sustainable Vegan Designer Sneakers\u003c\/h2\u003e\n\u003cp\u003eEden as a metaphor for nature in its purest form — and green as its truest colour — defines PURAAI’s sustainable vegan sneaker for the woman who turns commitment to the planet into her strongest style statement: the \u003cstrong\u003ePURAAI XS Eden Women’s Sneakers\u003c\/strong\u003e are vegan designer sneakers that transform green into a declaration of principles without compromising aesthetic refinement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTotal Look — Stylist’s Verdict:\u003c\/strong\u003e The PURAAI XS Eden in green defines the most organic and coherent spring-inspired total look. Styled with white or ecru linen trousers and an organic cotton T-shirt, the green palette of the PURAAI sustainable sneaker shapes the visual narrative of the outfit with the effortless balance of well-understood slow fashion. In a more urban setting: paired with high-rise denim shorts and a white silk blouse, the balanced silhouette of the XS Eden turns green into the only colour statement the look requires.\u003c\/p\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-quality vegan materials — Eden green with mixed textures:\u003c\/strong\u003e PURAAI XS Eden sneakers crafted in high-quality vegan materials in green, combining technical textures with matte finishes. Sustainable vegan sneakers that transform environmental responsibility into a contemporary design statement within the PURAAI collection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetro-contemporary low-profile silhouette — Dynamic design:\u003c\/strong\u003e Low-profile silhouette with retro-contemporary energy that conveys personality and refined aesthetic direction. The dynamic architecture of the PURAAI XS vegan sneaker designed for the contemporary women’s wardrobe.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic rubber sole — Sustainable all-day comfort:\u003c\/strong\u003e Rubber sole with textured finish for a stable stride and ergonomic long-lasting comfort. The foundation of the PURAAI sustainable sneaker, designed for the rhythm of everyday movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular vegan fashion — PURAAI design commitment:\u003c\/strong\u003e Precision laces and contrasting side logo as signature details expressing PURAAI’s vegan and sustainable identity. Vegan sneakers that represent one of the most conscious design choices within the contemporary wardrobe.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURAAI","offers":[{"title":"37 \/ Verde","offer_id":57366034579804,"sku":"W7PU601X03137VE","price":199.0,"currency_code":"EUR","in_stock":false},{"title":"38 \/ Verde","offer_id":57366034612572,"sku":"W7PU601X03138VE","price":199.0,"currency_code":"EUR","in_stock":true},{"title":"39 \/ Verde","offer_id":57366034645340,"sku":"W7PU601X03139VE","price":199.0,"currency_code":"EUR","in_stock":true},{"title":"40 \/ Verde","offer_id":57366034678108,"sku":"W7PU601X03140VE","price":199.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/1462\/7489\/files\/PU601X031-PURAAI-1-VE.jpg?v=1776275266"},{"product_id":"zapatilla-puraai-xs-summer-sand","title":"PURAAI - SNEAKER - XS SUMMER SAND","description":"\u003ch2\u003ePURAAI XS Summer Sand Women’s Sneakers — Sustainable Vegan Ice-Coloured Sneakers\u003c\/h2\u003e\n\u003cp\u003eThe warmth of summer sand expressed through its coolest tonal interpretation — that icy white shade transformed by midday sunlight into the season’s most luminous neutral — shapes PURAAI’s most timeless vegan sneaker silhouette: the \u003cstrong\u003ePURAAI XS Summer Sand Women’s Sneakers\u003c\/strong\u003e are sustainable vegan footwear designed for the woman who builds her summer wardrobe around neutrals with true chromatic depth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTotal Look — Stylist’s Verdict:\u003c\/strong\u003e The PURAAI XS Summer Sand in ice tones defines the most versatile summer total look. Styled with a white or ecru linen midi dress, the sustainable PURAAI sneaker elevates simplicity into the language of considered contemporary design. Paired with ankle-length denim and an organic cotton T-shirt, the icy palette of the XS Summer Sand creates the balanced silhouette of the woman who understands neutrals as the most sophisticated visual vocabulary of summer.\u003c\/p\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-quality vegan materials — Luminous ice tone:\u003c\/strong\u003e PURAAI XS Summer Sand sneakers crafted in high-quality vegan materials in a luminous ice shade, combining technical textures with velvety finishes. The freshest and most timeless palette within PURAAI’s sustainable vegan sneaker collection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDynamic retro-contemporary low-profile silhouette:\u003c\/strong\u003e Low-profile design with retro-contemporary energy and exceptional versatility. The PURAAI XS Summer Sand vegan sneaker adapts naturally across every expression of the contemporary women’s summer wardrobe.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRubber sole with ergonomic design — Stable stride:\u003c\/strong\u003e Textured rubber sole designed for a stable stride and ergonomic all-day comfort. PURAAI’s sustainable approach to design created with the same commitment to foot comfort as to conscious production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular vegan fashion — Signature PURAAI design details:\u003c\/strong\u003e Technical laces and contrasting side logo as defining elements of PURAAI’s vegan and circular design language. Sustainable sneakers demonstrating that responsible fashion can achieve the same level of aesthetic refinement as conventional design.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURAAI","offers":[{"title":"37 \/ Hielo","offer_id":57366035497308,"sku":"W7PU601X04337HI","price":209.0,"currency_code":"EUR","in_stock":false},{"title":"38 \/ Hielo","offer_id":57366035399004,"sku":"W7PU601X04338HI","price":209.0,"currency_code":"EUR","in_stock":true},{"title":"39 \/ Hielo","offer_id":57366035431772,"sku":"W7PU601X04339HI","price":209.0,"currency_code":"EUR","in_stock":false},{"title":"40 \/ Hielo","offer_id":57366035464540,"sku":"W7PU601X04340HI","price":209.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/1462\/7489\/files\/PU601X043-PURAAI-1-HI.jpg?v=1776276395"},{"product_id":"zapatilla-puraai-vintage-osso-hombre","title":"PURAAI - SNEAKER - VINTAGE OSSO MEN","description":"\u003ch2\u003ePURAAI Vintage Osso Men’s Sneakers — Beige Sustainable Vegan Sneakers\u003c\/h2\u003e\n\u003cp\u003eThe smartest neutral within the contemporary men’s wardrobe expressed through PURAAI’s most sophisticated vegan and sustainable interpretation: the \u003cstrong\u003ePURAAI Vintage Osso Men’s Sneakers\u003c\/strong\u003e are classic vegan sneakers designed for the man who understands that beige is not the absence of choice — it is the choice made by someone who does not need noise to express style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTotal Look — Stylist’s Verdict:\u003c\/strong\u003e The PURAAI Vintage Osso for men defines understated sophistication within the autumn wardrobe. Styled with camel or brown corduroy trousers and a chunky ecru knit sweater, the PURAAI Vintage Osso sustainable sneaker becomes the element that unifies the earthy palette of the outfit with the warmth of considered choices. A balanced silhouette designed for the man who turns beige into his clearest expression of aesthetic maturity.\u003c\/p\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-quality vegan materials — Men’s Osso beige:\u003c\/strong\u003e PURAAI Vintage Osso men’s sneakers crafted in high-quality vegan materials in an osso beige tone, combining soft textures with velvety finishes. The most timeless and versatile neutral within PURAAI’s sustainable vegan men’s footwear collection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic vintage men’s silhouette — Timeless design:\u003c\/strong\u003e Low-profile classic silhouette with vintage references and exceptional versatility. The architecture of the PURAAI Vintage vegan sneaker designed for the contemporary men’s wardrobe built around timelessness rather than passing trends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic rubber sole — Comfort and stable stride:\u003c\/strong\u003e Textured rubber sole designed for a stable stride and ergonomic all-day comfort. Sustainable PURAAI vegan footwear crafted with the same level of precision in the sole construction as in every high-quality material used throughout the design.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular vegan fashion — PURAAI commitment for men:\u003c\/strong\u003e Precision laces and side logo details expressing the vegan and circular identity of the PURAAI Vintage sneaker. 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Styled with black or dark grey technical trousers, the green palette of the PURAAI sustainable sneaker becomes the outfit’s single and uncompromising colour statement. Paired with straight-leg denim and a white organic cotton T-shirt, the XS Greenery creates the balanced silhouette of the man who turns colour into his most direct and confident expression of style.\u003c\/p\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-quality vegan materials — Vibrant Greenery green:\u003c\/strong\u003e PURAAI XS Greenery men’s sneakers crafted in high-quality vegan materials in a vibrant green tone, combining technical textures with matte finishes. 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The softest and most unexpected palette within the Panther silhouette in PURAAI’s women’s sustainable vegan footwear collection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold Panther silhouette — Distinctive design contrast:\u003c\/strong\u003e Robust silhouette with a dynamic profile and strong visual presence presented through the most delicate interpretation of PURAAI’s Panther line. A vegan sneaker architecture that transforms the contrast between structured design and soft colour into its most original design statement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRubber sole with ergonomic design — Comfort and stability:\u003c\/strong\u003e Textured rubber sole designed for a stable stride and ergonomic all-day comfort. 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Styled with dark blue high-rise denim and a white organic cotton T-shirt, the brownie brown palette of the PURAAI sustainable sneaker introduces the warmth that late spring dressing naturally calls for. Paired with an ecru or beige linen midi dress, the Panther Brownie becomes the vegan design detail that turns simplicity into something memorable.\u003c\/p\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-quality vegan materials — Warm and sophisticated Brownie brown:\u003c\/strong\u003e PURAAI Panther Brownie women’s sneakers crafted in high-quality vegan materials in a warm brownie brown tone, combining technical textures with velvety finishes. 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