PURAAI

Puraai is an Italian sneaker brand founded in 2020, inspired by Japanese aesthetics and philosophy after a journey to Japan by its designers. The first influence is reflected in its logo, which is based on a Japanese character used to identify recyclable products.

Puraai sneakers follow the same philosophy as their logo: they are crafted from recycled and organic materials, including high-quality recycled rubber soles. Certified as PETA Approved, they are 100% vegan and eco-friendly.

In terms of design, Puraai blends a 70s vintage aesthetic with a modern twist, creating versatile, comfortable, and stylish sneakers. Each pair embodies the brand’s philosophy—an invitation to feel and experience emotions through footwear.